Directorate
Communications and Marketing coordinates market research, marketing strategy, sales, advertising, promotion, pricing and public relations activities at UIRI.
Department profile
The Communications and Marketing Department coordinates the Institute's market research, marketing strategy, sales, advertising, promotion, pricing and public relations activities.
The department is organized into three units: the Marketing/Sales Unit, the Public Relations Unit and the Multimedia Unit.
Marketing and sales
The Marketing/Sales Unit directs the Institute's advertising and promotional campaigns, working with teams that generate campaign ideas, oversee creative development and coordinate with the finance department on campaign budgets and cost estimates.
The unit also directs promotional programmes that combine advertising with purchasing incentives to increase sales. These programmes may involve newspaper pullouts, advertisements, in-store displays, product endorsements, participation in exhibitions and website updates.
The unit supports product or service distribution to customers, assigns sales territories, sets sales goals and establishes training programmes for incubatee sales representatives. It also advises sales representatives on ways to improve sales performance.
Public relations
The Public Relations Unit plans and directs public relations programmes designed to create and maintain a favorable public image for the Institute through press releases and sponsorship of corporate events.
The unit helps clarify the Institute's point of view to its main constituencies and handles internal communications such as newsletters, reports, interviews and other forms of public awareness.
It also responds to requests for information and handles special events, including launches, meetings, conferences, workshops, hospitality activities and other institutional activities that help gain public attention through the press.
Multimedia
The Multimedia Unit is responsible for creative design, video coverage and photography for the Institute and its clients.
The unit produces outputs such as logos, brochures, calendars, reports, banners, labels, documentaries, training videos and event coverage. It also serves as a support facility for the Marketing/Sales and Public Relations units.
